{"id":230,"date":"2022-07-09T11:07:32","date_gmt":"2022-07-09T14:07:32","guid":{"rendered":"https:\/\/fariart.com.br\/blog\/?p=230"},"modified":"2023-05-04T12:30:06","modified_gmt":"2023-05-04T15:30:06","slug":"empresas-que-tiveram-problemas-com-logotipos","status":"publish","type":"post","link":"https:\/\/fariart.com.br\/blog\/empresas-que-tiveram-problemas-com-logotipos\/","title":{"rendered":"Empresas que tiveram problemas com logotipos"},"content":{"rendered":"\n<p>Ningu\u00e9m quer ter a dor de cabe\u00e7a de reformular a marca depois da conquista de mercado, muito menos de enfrentar um processo judicial de surpresa. Hoje trouxemos hist\u00f3rias de empresas que tiveram <strong>problemas com logotipos<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Meta<\/h2>\n\n\n\n<p>O <strong>Facebook<\/strong>, que agora \u00e9 <strong>Meta<\/strong>, teve problema com dois logos que eles lan\u00e7aram. A viraliza\u00e7\u00e3o do caso aconteceu, como na maioria das vezes, atrav\u00e9s de tweets provocativos.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">this is what happens when you only have 1 crayon left <a href=\"https:\/\/t.co\/2JY5JfesQD\">pic.twitter.com\/2JY5JfesQD<\/a><\/p>&mdash; Current (@current) <a href=\"https:\/\/twitter.com\/current\/status\/1141459729505562626?ref_src=twsrc%5Etfw\">June 19, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption class=\"wp-element-caption\">&#8220;isso \u00e9 o que acontece quando voc\u00ea tem apenas 1 giz de cera sobrando&#8221;<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">We are very honoured that <a href=\"https:\/\/twitter.com\/facebook?ref_src=twsrc%5Etfw\">@facebook<\/a> felt inspired by the logo of our migraine app &#8211; maybe they\u2019ll get inspired by our data privacy procedures as well \ud83d\udc40 \ud83e\udd13<br> <a href=\"https:\/\/twitter.com\/hashtag\/dataprivacy?src=hash&amp;ref_src=twsrc%5Etfw\">#dataprivacy<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/meta?src=hash&amp;ref_src=twsrc%5Etfw\">#meta<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/facebook?src=hash&amp;ref_src=twsrc%5Etfw\">#facebook<\/a> <a href=\"https:\/\/t.co\/QY7cota36r\">pic.twitter.com\/QY7cota36r<\/a><\/p>&mdash; M-sense Migr\u00e4ne (@msense_app) <a href=\"https:\/\/twitter.com\/msense_app\/status\/1454110908754563077?ref_src=twsrc%5Etfw\">October 29, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption class=\"wp-element-caption\">&#8220;Estamos muito honrados que o @facebook se inspirou no logotipo do nosso aplicativo de enxaqueca &#8211; talvez eles tamb\u00e9m se inspirem em nossos procedimentos de privacidade de dados&#8221;<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Calma que explicaremos os dois casos abaixo&#8230;<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Calibra<\/h3>\n\n\n\n<p>Calibra \u00e9 uma carteira digital que o Facebook criou. O Banco Digital Current moveu um processo contra o Facebook alegando, nas palavras do pr\u00f3prio CEO do Current, \u201cviola\u00e7\u00e3o de marca registrada, concorr\u00eancia desleal e falsa indica\u00e7\u00e3o para a designa\u00e7\u00e3o de origem\u201d.<\/p>\n\n\n\n<p>O mais curioso a respeito desse caso, \u00e9 que ambos os logotipos foram <strong>criados pela mesma empresa<\/strong>, a <a href=\"https:\/\/character.co\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Character<\/strong><\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Desfecho:<\/h4>\n\n\n\n<p>Como uma tentativa de &#8220;esquecer a hist\u00f3ria&#8221; maquiada de reposicionamento, o Facebook mudou o nome da carteira digital, <strong>Calibra<\/strong>, para <strong>Novi<\/strong>.<\/p>\n\n\n\n<p>O esclarecimento p\u00fablico da dire\u00e7\u00e3o da empresa diz que a mudan\u00e7a foi realizada porque perceberam que o nome &#8220;Calibra&#8221; era parecido demais com &#8220;Libra&#8221; (antiga criptomoeda do Facebook). Mais uma dessas hist\u00f3rias que ningu\u00e9m acredita, mas deixa passar.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"369\" src=\"https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2022\/07\/calibra-novi-facebook-meta.jpg\" alt=\"Empresas que tiveram problemas com logotipos\" class=\"wp-image-1373\" srcset=\"https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2022\/07\/calibra-novi-facebook-meta.jpg 900w, https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2022\/07\/calibra-novi-facebook-meta-300x123.jpg 300w, https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2022\/07\/calibra-novi-facebook-meta-768x315.jpg 768w, https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2022\/07\/calibra-novi-facebook-meta-600x246.jpg 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\">Calibra, agora, \u00e9 Novi.<\/figcaption><\/figure>\n\n\n\n<p>Para compor o logo da Novi, usaram elementos do logo da Libra (que mais tarde virou Diem), e mantiveram a cor da Calibra.<\/p>\n\n\n\n<p>Tanto a criptomoeda <strong>Diem<\/strong> quanto a carteira digital <strong>Novi<\/strong> j\u00e1 est\u00e3o canceladas. A data de encerramento da <strong>Novi<\/strong> \u00e9 dia 1\u00ba de Setembro, se voc\u00ea tem algum dinheiro l\u00e1, saque logo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Meta<\/h3>\n\n\n\n<p>O caso do <strong>Logo do Meta<\/strong> \u00e9 mais complexo. Empresas com o <strong>logo semelhante<\/strong> se manifestaram contra o novo logo do Meta, uma delas, a Millenium Group, amea\u00e7ou processar por pl\u00e1gio.<\/p>\n\n\n\n<p>Como n\u00e3o achei datas precisas das cria\u00e7\u00f5es dos logos, abri a <strong>Facebook Page<\/strong> das 3 empresas para pegar a data de postagem dos avatares com o &#8220;<strong>M do Meta<\/strong>&#8221; .<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2022\/07\/meta-logo.jpg\" alt=\"Meta Logotipo\" class=\"wp-image-1396\" width=\"375\" height=\"375\" srcset=\"https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2022\/07\/meta-logo.jpg 500w, https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2022\/07\/meta-logo-300x300.jpg 300w, https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2022\/07\/meta-logo-150x150.jpg 150w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" \/><figcaption class=\"wp-element-caption\">Outubro 2021<\/figcaption><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2022\/07\/m-sense-logo.jpg\" alt=\"\" class=\"wp-image-1400\" srcset=\"https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2022\/07\/m-sense-logo.jpg 500w, https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2022\/07\/m-sense-logo-300x300.jpg 300w, https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2022\/07\/m-sense-logo-150x150.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><figcaption class=\"wp-element-caption\">Dezembro 2020<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2022\/07\/millenium-logo.jpg\" alt=\"\" class=\"wp-image-1399\" srcset=\"https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2022\/07\/millenium-logo.jpg 500w, https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2022\/07\/millenium-logo-300x300.jpg 300w, https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2022\/07\/millenium-logo-150x150.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><figcaption class=\"wp-element-caption\">Mar\u00e7o 2020<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2022\/07\/masiv-logo.jpg\" alt=\"\" class=\"wp-image-1398\" srcset=\"https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2022\/07\/masiv-logo.jpg 500w, https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2022\/07\/masiv-logo-300x300.jpg 300w, https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2022\/07\/masiv-logo-150x150.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><figcaption class=\"wp-element-caption\">Janeiro 2020<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><sup>*Essa vers\u00e3o do logotipo da Masiv foi atualizada em Setembro de 2020, por\u00e9m, o primeiro avatar onde o logotipo usa o s\u00edmbolo do infinito \u00e9 de Janeiro de 2020.<\/sup><\/p>\n\n\n\n<p>Analisando as datas, podemos concluir que, se a <strong>Millenium Group<\/strong> processar e ganhar, a <strong>Masiv<\/strong> teria que receber uma porcentagem por direito.<\/p>\n\n\n\n<p>No post &#8220;<a href=\"https:\/\/fariart.com.br\/blog\/logotipos-parecidos\/\" target=\"_blank\" rel=\"noreferrer noopener\">Casos de Logotipos Parecidos<\/a>&#8220;, mostramos o qu\u00e3o arriscado \u00e9 criar <strong>logotipo<\/strong> com iniciais.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">E n\u00e3o para por a\u00ed&#8230;<\/h4>\n\n\n\n<p>Enquanto a Millenium ensaia o processo, a <strong>Dfinity<\/strong>, que registrou seu logotipo em 2018, j\u00e1 registrou queixa contra o Meta no Tribunal Distrital dos Estados Unidos do Distrito do Norte da Calif\u00f3rnia, alegando que a marca sofreu danos irrepar\u00e1veis ap\u00f3s o &#8220;pl\u00e1gio&#8221; do logotipo, que comparamos abaixo:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2022\/07\/dfinity-logo.jpg\" alt=\"\" class=\"wp-image-1395\" srcset=\"https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2022\/07\/dfinity-logo.jpg 500w, https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2022\/07\/dfinity-logo-300x300.jpg 300w, https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2022\/07\/dfinity-logo-150x150.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><figcaption class=\"wp-element-caption\">2018<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2022\/07\/meta-logo.jpg\" alt=\"\" class=\"wp-image-1396\" srcset=\"https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2022\/07\/meta-logo.jpg 500w, https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2022\/07\/meta-logo-300x300.jpg 300w, https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2022\/07\/meta-logo-150x150.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><figcaption class=\"wp-element-caption\">2021<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Essa tentativa de monopolizar o s\u00edmbolo do infinito parece piada. O infinito \u00e9 um s\u00edmbolo gen\u00e9rico usado por muitas empresas e, inclusive, \u00e9 distribu\u00eddo como vetor em bancos de imagem pagos e gratuitos. No <strong>Pinterest<\/strong> da <strong>Vexels<\/strong> temos exatamente a mesma ideia, mas, com a t\u00e9cnica que possibilita o uso no monocrom\u00e1tico:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-pinterest wp-block-embed-pinterest\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Infinity logo template collection\" src=\"https:\/\/assets.pinterest.com\/ext\/embed.html?id=395050198590313182&#038;src=oembed\" height=\"550\" width=\"450\" frameborder=\"0\" scrolling=\"no\" ><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Infinity logo by <strong>vexels.com<\/strong><\/figcaption><\/figure>\n\n\n\n<p>Uma busca r\u00e1pida no Google Imagens por &#8220;infinity logo&#8221; tamb\u00e9m traz resultados muito semelhantes ao logo da Dfinity:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"594\" height=\"1024\" src=\"https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2022\/07\/Screenshot_2022-07-08-infinity-logo-Pesquisa-Google-594x1024.jpg\" alt=\"Infinity Logo\" class=\"wp-image-1414\" srcset=\"https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2022\/07\/Screenshot_2022-07-08-infinity-logo-Pesquisa-Google-594x1024.jpg 594w, https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2022\/07\/Screenshot_2022-07-08-infinity-logo-Pesquisa-Google-174x300.jpg 174w, https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2022\/07\/Screenshot_2022-07-08-infinity-logo-Pesquisa-Google-768x1325.jpg 768w, https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2022\/07\/Screenshot_2022-07-08-infinity-logo-Pesquisa-Google-891x1536.jpg 891w, https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2022\/07\/Screenshot_2022-07-08-infinity-logo-Pesquisa-Google-600x1035.jpg 600w, https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2022\/07\/Screenshot_2022-07-08-infinity-logo-Pesquisa-Google.jpg 963w\" sizes=\"auto, (max-width: 594px) 100vw, 594px\" \/><figcaption class=\"wp-element-caption\">Print da busca por &#8220;Infinity Logo&#8221; no Google Imagens<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Al\u00e9m disso, o conceito do logo do <strong>Meta<\/strong> \u00e9 diferente do logo da <strong>Dfinity<\/strong>, faria mais sentido um registro de queixa das 3 empresas citadas anteriormente. <strong>Masivan<\/strong>, <strong>Millenium<\/strong> Group, <strong>M-Sense<\/strong> e <strong>Meta<\/strong> compartilham do mesmo conceito de usar o s\u00edmbolo do infinito para formar a letra <strong>M<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lake Mary High School<\/h2>\n\n\n\n<p>O col\u00e9gio, que fica na Fl\u00f3rida, ficou conhecido internacionalmente ap\u00f3s a pol\u00eamica com a Chrysler envolvendo a marca Dodge.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2021\/12\/post-logo-dodgecopy.jpg\" alt=\"Logotipo c\u00f3pia Dodge\" class=\"wp-image-233\" srcset=\"https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2021\/12\/post-logo-dodgecopy.jpg 500w, https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2021\/12\/post-logo-dodgecopy-300x300.jpg 300w, https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2021\/12\/post-logo-dodgecopy-150x150.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><figcaption class=\"wp-element-caption\">2010 &#8211; Lake Mary High School<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2021\/12\/post-logo-dodge-1.jpg\" alt=\"Empresas que tiveram problemas com logotipos\" class=\"wp-image-243\" srcset=\"https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2021\/12\/post-logo-dodge-1.jpg 500w, https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2021\/12\/post-logo-dodge-1-300x300.jpg 300w, https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2021\/12\/post-logo-dodge-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><figcaption class=\"wp-element-caption\">1993 &#8211; Dodge<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>N\u00e3o precisa ser nenhum expert para perceber que o carneiro selvagem da <strong>Dodge<\/strong> \u00e9 o mesmo no logotipo atl\u00e9tico da <strong>Lake Mary High School<\/strong>.<\/p>\n\n\n\n<p>O mais intrigante \u00e9 que, quando a Chrysler moveu o processo contra o col\u00e9gio por uso da marca sem permiss\u00e3o, a m\u00eddia colocou a fabricante como errada, com afirma\u00e7\u00f5es do tipo &#8220;A Chrysler n\u00e3o tem coisas melhores para fazer?&#8221; quando a culpa deveria ser dividida entre quem copiou a marca, e a <strong>equipe do col\u00e9gio<\/strong> que aprovou a proposta.<\/p>\n\n\n\n<p>Ap\u00f3s ser obrigada pelo Conselho do Condado de Seminole (Fl\u00f3rida) a remover o logotipo da <strong>Dodge RAM<\/strong> do gin\u00e1sio, camisetas, bancos, tapetes de luta e pistas, o col\u00e9gio respondeu que o custo para a remo\u00e7\u00e3o seria muito alto.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Desfecho:<\/h3>\n\n\n\n<p>Como a Chrysler estava sendo impactada pela revolta da popula\u00e7\u00e3o local, que direcionava a raiva aos revendedores locais, a fabricante fez um acordo com o col\u00e9gio permitindo o uso logo nos equipamentos (que j\u00e1 estavam personalizados) at\u00e9 a deteriora\u00e7\u00e3o dos mesmos, promovendo uma parceria entre ambas as partes.<\/p>\n\n\n\n<p>Acredito que a ideia foi posicionar a marca <strong>Dodge Ram<\/strong> como &#8220;patrocinadora&#8221; dos eventos esportivos no col\u00e9gio, dessa forma, a imagem da Chrysler seria retratada com os moradores locais, e o uso do logo da <strong>Dodge<\/strong> no col\u00e9gio teria um impacto positivo para a fabricante.<\/p>\n\n\n\n<p>A <strong>Lake Mary High School<\/strong> admitiu ter copiado o carneiro (o que j\u00e1 n\u00e3o era segredo), algumas fontes afirmam que a Chrysler pagou pela constru\u00e7\u00e3o do novo logotipo atl\u00e9tico do col\u00e9gio, mas, segundo o <strong>Wikpedia<\/strong>, o logotipo foi criado pela <strong><a href=\"https:\/\/www.linkedin.com\/company\/global-village-concerns\/\" target=\"_blank\" rel=\"noreferrer noopener\">Global Village Concerns<\/a><\/strong>, que \u00e9 (ou parecia ser) uma ONG especializada em marketing para escolas. Por\u00e9m, o site &#8220;<strong><a href=\"https:\/\/brandempowerment.com\/schools\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vip Branding<\/a><\/strong>&#8221; exibe o redesign do logo da Lake Mary High School no portfolio:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2022\/07\/lake-marry-high-school-rebranding.jpg\" alt=\"\" class=\"wp-image-1438\" srcset=\"https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2022\/07\/lake-marry-high-school-rebranding.jpg 1000w, https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2022\/07\/lake-marry-high-school-rebranding-300x150.jpg 300w, https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2022\/07\/lake-marry-high-school-rebranding-768x384.jpg 768w, https:\/\/fariart.com.br\/blog\/wp-content\/uploads\/2022\/07\/lake-marry-high-school-rebranding-600x300.jpg 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Lake Marry High School &#8211; Redesign<\/figcaption><\/figure>\n\n\n\n<p>O novo logotipo tem muito mais cara de time universit\u00e1rio americano e cumpre bem o seu papel. Mas por ser um caso de alta repercuss\u00e3o, senti falta de mais informa\u00e7\u00f5es sobre os designers e o processo de cria\u00e7\u00e3o na internet.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p>Aprender com o erro dos outros \u00e9 menos dolorido, os casos acima podem servir de exemplo para que voc\u00ea escolha bem quem vai criar a sua marca.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ningu\u00e9m quer ter a dor de cabe\u00e7a de reformular a marca depois da conquista de mercado, muito menos de enfrentar um processo judicial de surpresa. Hoje trouxemos hist\u00f3rias de empresas que tiveram problemas com logotipos. Meta O Facebook, que agora \u00e9 Meta, teve problema com dois logos que eles lan\u00e7aram. A viraliza\u00e7\u00e3o do caso aconteceu, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1405,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[44,45,46],"tags":[103,102,39],"class_list":["post-230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-logotipo","category-marca","tag-logotipos","tag-marcas","tag-problemas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/fariart.com.br\/blog\/wp-json\/wp\/v2\/posts\/230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fariart.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fariart.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fariart.com.br\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fariart.com.br\/blog\/wp-json\/wp\/v2\/comments?post=230"}],"version-history":[{"count":43,"href":"https:\/\/fariart.com.br\/blog\/wp-json\/wp\/v2\/posts\/230\/revisions"}],"predecessor-version":[{"id":2213,"href":"https:\/\/fariart.com.br\/blog\/wp-json\/wp\/v2\/posts\/230\/revisions\/2213"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fariart.com.br\/blog\/wp-json\/wp\/v2\/media\/1405"}],"wp:attachment":[{"href":"https:\/\/fariart.com.br\/blog\/wp-json\/wp\/v2\/media?parent=230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fariart.com.br\/blog\/wp-json\/wp\/v2\/categories?post=230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fariart.com.br\/blog\/wp-json\/wp\/v2\/tags?post=230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}